It associates with zero == false == no. I suspect this is why Sony swapped the meanings.
The meaning of an X symbol isn’t universal even in Europe, but it’s often used to mark a point of interest or active selection (as in ticking boxes, or “X marks the spot”).
I hate that the switch does this.
But it means sense if everyone in Japan is used to that behaviour because of the swapping of X and O on Playstation.
Thawing people from 1000 years ago could be as casual as an unboxing video.