Furthermore I doubt that anyone on HN (except like 2 people who will definitely reply to this comment) who didn’t know about the new iPad Pro before this commericial learned about it from this post.
I wouldn't have paid any attention to a new iPad launch or known that it was the thinnest one yet, without this 'bad' press.
If anything, I'd say I'd be more likely to purchase a new iPad as a result
"Twilio Inc. Chief Executive Officer Jeff Lawson is stepping down from leading the software company he co-founded amid slowing sales growth and pressure from activist investors."
https://www.bloomberg.com/news/articles/2024-01-08/twilio-ce...
Just "x" alone isn't really the brand.
It's more like "x.com" is the canonical name.
From that perspective, "x" or "x.com" is about as good as brand recognition can get. It's simple and perfectly descriptive of an "everything app" and payment processing business.
Believe they need to be short and easy to Google even if you don't know how to spell them (not saying the above brand names are perfect). Find it annoying hearing Xero having to be spelt out on the radio to stop people going to zero.com.
Not particularly a fan of combining two English words together like Facebook, Freetrade, GitHub etc. but the worst is when companies try to own a common word like Apple.
New video format or more demanding music software is released that slows the machine down, or battery life craters.
Well, I haven’t had even a tinge of feeling that I need to upgrade after getting my M1 Pro MBP. I can’t remember it ever skipping a beat running a serious Ableton project, or editing in Resolve.
Can stuff be faster? Technically of course. But this is the first machine that even after several years I’ve not caught myself once wishing that it was faster or had more RAM. Not once.
Perhaps it’s my age, or perhaps it’s just the architecture of these new Mac chips are just so damn good.