Heineken seems to have created a concept phone that is a translucent flip-phone similar to what you would use circa 2007. Seems like it introduced typical t9 styled typing with a camera.
It’s unclear to me why a beer company paired up with a fashion company to make a smartphone, but the site doesn’t really explain much. I didn’t see a price, release date or specs. The site is behind an age wall and additionally an e-mail wall to receive any useful info. Overall, terrible execution on the marketing front IMO
Drinking more Heineken and looking good while doing it are facilitated by a phone that encourages you to live in the moment.
Any businesses that succeed primarily because of direct social engagement would benefit from this, and given what seems like a growing sentiment among many overly-connected people that “I just wish I could go back to a feature phone”, it makes a lot of sense to me that we’d see investment in this space from the alcohol/fashion industries. If they’re thinking ahead, they’d be eager to address the growing desire for re-establishing IRL social structures and finding a way to unplug from this presently toxic iteration of social media.
The existing tech industry is not incentivized to actually create products like this. It’s intriguing to me that there’s big money interested in making this happen.
It's quite obvious Heineken is not a company that makes phones nor does it plan to become one.
The goal of this was accomplished the moment it was posted here and we are talking about it, as many other millions around the world are.
Great execution on the marketing front, they only had to put together a landing page and some prototype renders, they are even gathering a bunch of emails for free!
All other things aside, if a bunch of articles get written about the phone, a lot of people think of Heineken ;-). I'm far from a marketing expert, but I have definitely seen less effective marketing campaigns.
They have it for food, but not for beer. They have a large variety and they change the selection often (that's why I like the pub). I would really prefer a physical menu, but I understand them to an extent.
When there's somebody to ask. Sometimes it's nice to just walk up to an open table and order stuff directly to that table. I can meet the server when they show up with my drink.
I wish apps and phones were more customisable so I could get rid of all the crap I don't want.
I very much vibe with this life and the idea behind the phone, however it still just isn't practice, I still want to have a great camera in my pocket. I still need maps sometimes or one or two apps.
Customizing apps needs a jailbreak but as for the phone itself
> Currently, there are 11 apps on the iPhone that you can’t delete. These apps are essential to the iPhone and deleting them could cause problems. However, you can still hide apps from the Home Screen.
The apps that your can’t delete are:
App Store
Camera
Clock
Find My
Health
Messages
Phone
Photos
Safari
Settings
Wallet
How is this site maintaining state? It's age restricted, so if you enter an age less than 21 or 18 years or something, it'll block you and continue blocking you even if you clear cookies, cache, history, offline website data, and literally everything that Firefox allows you to clear. Interestingly, however, it'll let you try again if you quit and restart the browser.
It's not it. I tested it. Waiting several minutes after clearing everything in Firefox doesn't make it forget. But shutting down the browser and restarting allows you to try again.
After becoming reliant on apps - for banking, for 2fa, for checking opening hours, navigation, public transport, etc - I doubt I could use a simpler phone today. I do still like the idea.
How do you even use 2fa from the phone, are you really eyeballing it and typing it in on the keyboard? My password manager does that (took me forever to realize it), so I've de-2-factored my stuff and I can log in directly with my laptop.
Readit News
It’s unclear to me why a beer company paired up with a fashion company to make a smartphone, but the site doesn’t really explain much. I didn’t see a price, release date or specs. The site is behind an age wall and additionally an e-mail wall to receive any useful info. Overall, terrible execution on the marketing front IMO
Any businesses that succeed primarily because of direct social engagement would benefit from this, and given what seems like a growing sentiment among many overly-connected people that “I just wish I could go back to a feature phone”, it makes a lot of sense to me that we’d see investment in this space from the alcohol/fashion industries. If they’re thinking ahead, they’d be eager to address the growing desire for re-establishing IRL social structures and finding a way to unplug from this presently toxic iteration of social media.
The existing tech industry is not incentivized to actually create products like this. It’s intriguing to me that there’s big money interested in making this happen.
The goal of this was accomplished the moment it was posted here and we are talking about it, as many other millions around the world are.
Great execution on the marketing front, they only had to put together a landing page and some prototype renders, they are even gathering a bunch of emails for free!
That's what this feels like.
Mostly beacuse someone at the company thought it would be fun and it's someone else's money they are spending.
Deleted Comment
https://www.theverge.com/2024/4/16/24132479/hmd-boring-phone...
https://www.wired.com/story/hmd-the-boring-phone-heineken-bo...
OMG, so on top of it all, it's a Nokia.
Excellent.
I very much vibe with this life and the idea behind the phone, however it still just isn't practice, I still want to have a great camera in my pocket. I still need maps sometimes or one or two apps.
> Currently, there are 11 apps on the iPhone that you can’t delete. These apps are essential to the iPhone and deleting them could cause problems. However, you can still hide apps from the Home Screen.
The apps that your can’t delete are:
App Store Camera Clock Find My Health Messages Phone Photos Safari Settings Wallet
Wouldn't the more logical approach be to expose these services (even in parallel!) in simpler form that could be interacted with in text form?
For all the apps you mentioned, I don't think of a fundamental UX reason they couldn't be.
You already screwed it up! How did you screw it up so fast?
https://www.hmd.com/en_gb/nokia-2720-flip?sku=16BTSB01A08
https://en.wikipedia.org/wiki/Nokia_2720_Flip