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jkoebler · 2 years ago
Hey there, Jason from 404 Media here. We're humbled that someone posted this and just wanted to say I'll stick around for an hour or so before I have a few interviews for articles scheduled, if anyone has any questions/thoughts/feedback. We're very grateful for the support and thrilled to be here
TradingPlaces · 2 years ago
Right into my veins

>Much has been written about the failing business model of new media. We have watched how new media companies fail, and it’s not because of a lack of audience, revenue, impact, or vital work. New media companies fail because of a growth-at-any-cost mentality, and venture capital investments made at absurd valuations. Most importantly, astronomical overhead costs make it impossible for journalists to out-earn the cost of expensive office space, the ever-changing whims of management, executives’ salaries, the cost of unnecessary enterprise software, and an endless parade of consultants brought in to figure out what’s wrong.

>It doesn’t have to be this way, and at 404 Media, it will not. We propose a simple alternative: pay journalists to do journalism.

Also, y u no Mastodon?

jkoebler · 2 years ago
We're going to join Mastodon I promise. Honestly the reason we haven't joined Mastodon yet is because there have been a million little things to adjust/fix in the days leading up to launch to make sure the site didn't break, to edit the stories, get art done, backend business stuff as well.

There are a lot of things we wanted to launch with that we haven't had time to do yet, which doesn't mean it's not a priority. As you can imagine we've had a few (very minor) urgent fires in the leadup to launch, so tbh our social media accounts across the board have taken a temporary backseat. Mastodon is high on our list and I'm sure we'll be there by the end of the week if not the end of the day.

Thank you for your support!

satvikpendem · 2 years ago
Where are they getting the money to pay the journalists? Isn't that the main issue, that people don't pay for journalism, hence why media outlets take VC in the first place? Seems like VC funding is a consequence, not the cause.
smcleod · 2 years ago
This is absolutely spot on. It’s refreshing to see.
037 · 2 years ago
Wow, the full article in the RSS summary... I'm deeply touched. It reminds me of an old, not hostile web. Maybe it's a configuration error, in which case thanks for the experience :D
lagniappe · 2 years ago
I hope it's not an error. This is how the web was when it was at its best. I hope this is a trend that continues.
moritz · 2 years ago
Same, I was like “wow the RSS FEED is in the NAVIGATION MENU”, and then getting ready to have Miniflux fetch full article content “oh wait it’s a proper full feed is this a config error?!!”
mewse-hn · 2 years ago
Peanut gallery reporting in. It always felt sort of weird that vice had a technology section, but I think there is space for tech coverage with a more edgy slant (eg. Beto O'Rourke and his hacker background).

Why would you name your website after a website error code? Appreciate the easter egg on the actual 404 page.

Not really direct feedback but when the Verge launched they made a big splash with in-depth, long form stories like "Pre to postmortem: the inside story of the death of Palm and webOS" from 2012. I hope you guys could dig up some stories like this, and your commitment to filing FOIA requests seems promising.

jkoebler · 2 years ago
Naming the site was a big struggle sesh. Lots of good names are taken, weren't the right vibe, etc. We sort of made the joke "404 Media Company Not Found" to ourselves but, I think to be honest we:

1) Like how it sounds

2) People get it right away, even folks I know who don't care a lot about tech journalism or aren't super internet savvy (maybe they are even more likely to find themselves on 404 pages!)

3) This is a little pretentious and not the actual reason we chose it (i.e. we realized it later), but we really do want to tell stories from "hidden" parts of the internet / tech and the undercovered parts of it. 404 pages are full of easter eggs, and maybe it's just something about accidentally stumbling onto a community or wold you didn't previously know existed.

nickthegreek · 2 years ago
Full article in the RSS feed! Rarely see that these days. Was this a conscious choice or a tech oversight?
opheron · 2 years ago
Hey Jason, cool to see you pop up here! Congrats on the launch, I'm happy to be able to join up as a new paid subscriber. Really glad y'all included RSS feeds for the articles and premium podcast feed; there are dozens of us who still use RSS - dozens! :P

I have a small suggestion: Would you consider adding a perk for premium subscribers to be able to suggest (not demand) story pitches/ideas, and maybe vote for them to indicate which ideas have more interest? It's kind of an extension of what you're planning to do with the FOIA requests forum, and similar to how some FOSS projects try to prioritize features that are requested or bountied by supporting donors. Also, it could be a nice way to crowdsource ideas from your pre-vetted audience, so you don't drown in spam and vote manipulation.

DyslexicAtheist · 2 years ago
I was wondering before clicking the link if I might see Joseph Cox there. For me Joseph _IS_ Motherboard, because the only time MB pops up in my feed it's because Joseph's content. well done and best of luck with the new endeavor guys!!
dendrite9 · 2 years ago
Did you look at other groups which have done something similar? Im curious to see how this type of project works even if not all of them are for me. So many people bemoan the structure of news and media businesses but I wonder if there needs to be more of a cycle of business destruction and creation to keep things from getting ossified and having the wrong priorities. Seeing this reminded me of https://escapecollective.com/ which came from the implosion of Cycling tips after being purchased by Outside.
aidenn0 · 2 years ago
Do you really think you will get more than half-as-many people to pay $10/mo as would pay $5/mo?

That surprises me, but I suspect you are more likely to know the answer to that than I am, so it also makes me a bit sad.

wyre · 2 years ago
If there was a $50 option with the only perk being access to their articles (doesn’t even need to unlimited either) I would have easily subscribed.
monetus · 2 years ago
How long of a process is it, give or take, for you all to publish an article? Give us a behind the scenes? Thanks for the site! I like the aesthetics.
jkoebler · 2 years ago
This fully fully depends on the article. We want to respect our readers' time, so while we love doing big investigations, it's a lot to ask people to ONLY read 2,000-5,000-word articles about complicated topics. We want to have a lot of short posts that are insightful or about the news. So, for example, this was a breaking story I did yesterday:

https://www.404media.co/biden-administration-changes-mind-sa...

This article took me 20-30 minutes to write, edit, and publish. It's still news, but it's more of an update on something I've covered and written about literally hundreds of times before. So I am providing some of the context about the decision that I can recite from memory (I check the specifics, of course), telling people what's new, and providing them the document.

This article I published earlier today, meanwhile, is something I've been poking along on for weeks, talked to a lot of sources on, read a lot of academic papers on, etc.

https://www.404media.co/instagram-ads-illegal-content-drugs-...

At Motherboard our main way of operating was to always have a big investigation or narrative feature going on in the background, but to be on the lookout for news or timely things to do that align with our "beats" (the things we cover day-to-day, the topics we know inside and out). Usually features are something that you poke along on for weeks or months and go through a very rigorous back-and-forth editing process.

FOIA stuff can "take" months or years, but often very little of that is active work time. The way that works is you file a request, wait for the agency to respond, and bug them a bunch when they miss deadlines or don't respond. I've had FOIA requests returned the same day, and I've had others returned five years after I file them.

Good question!

bArray · 2 years ago
> We hope these stories will take over the internet, impact public policy, and expose bad actors.

I think one of the main problems with modern journalism is that it has ventured too far into activism. Journalism is there to report on politics, not become a political actor.

I think a mistake that has been made is paywalls - if you don't get your story out there, somebody else will with their agenda on top. Make your content as shareable as possible and 1:X consumers you can convert into a customer. Once you have more users in the comments section, you could prioritize paid users.

You have a techy edge anyway, assume everybody runs ad blockers and can use archive links. Believe it or not, hosting images of ads bypasses ad blockers, protects privacy and cuts out the likes of Google (see top of EEVBlog [1]). Once you have a niche audience you can advertise a niche product quite effectively.

Good luck!

[1] https://www.eevblog.com/

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slim · 2 years ago
what's your cms ?
jonchurch_ · 2 years ago
Guessing by the 'Ghost-Fastly' header in the response, I'd say Ghost.

Edit: Oh there's also plenty of references in the HTML, as well as it literally saying "Published with Ghost" in the footer which I just noticed haha

https://404-media.ghost.io/ redirects to the main 404media site, as well.

363849473754 · 2 years ago
Do you plan to do any investigative pieces on AI alignment? I’d be interested in a piece that interviewed people like Paul Christino, Eliezer Yudkowsky, Chris Olah and the like. Covering opposing views from doomerism to e/acc.
jkoebler · 2 years ago
AI will be one of our core coverage areas and I'm sure we will be doing pieces both short and in-depth on AI alignment, doomerism, optimism, etc.
joshe · 2 years ago
Any chance you could not be vicious tech haters? There's a hole for Michael Arrington era TechCrunch reporting which just focused on factual information about companies and people. What the innovation is, how far the company has gotten with it, what people are trying to accomplish. If a company is boring instead of making a hit piece out of it just don't write about it.
skilled · 2 years ago
The site is built with Ghost[0] and subscriptions are managed by Outpost[1].

Design is clean, loads fast, and articles are stacked, so I wish them luck. It's pretty ruthless out there, but a few good stories on HN front-page[2] should at least get this syndicated in all the best places.

[0]: https://ghost.org/ (they've also forgotten to change the default article:publisher URL which leads to Ghost's FB page)

[1]: https://outpost.pub/

[2]: https://news.ycombinator.com/item?id=37222672

askura · 2 years ago
All the best to them. I was involved with a few Vice projects in 2011-2014 and it was honestly leadership that let them down. They have great talent but it's not easy in this day and age to run any kind of content site.

Hope they pull it off.

nickthegreek · 2 years ago
Good luck to them but $100/yr sub is the cheapest tier. oof!
Humboldtsnee · 2 years ago
That said, it's going to actual workers who actually do the journalism.

Supporting 404 feels better than sending money to some corp where it gets pocketed by the c suite.

iterminate · 2 years ago
I wrote a long a comment theorising why $100/year is a great starting point and then discovered you can toggle between "yearly" and "monthly". So they do offer $10/month -- it's just hidden behind a toggle.
googlryas · 2 years ago
$100 sounds much worse than phrasing it as 27 cents a day.

(cue cheesy music): "For just a quarter a day, you can save a struggling journalist from corporate overlords, submarine PR pieces, and human interest stories"

selectodude · 2 years ago
Means they need to average 4200 subscribers to pay themselves and run the place.
jzb · 2 years ago
If anybody has the magic formula for pricing, I'd be all ears. Yeah, $100 a year seems steep - but OTOH are twice as many people going to subscribe for $50? Five times as many for $20? (Or more...)

I don't know what the answer / formula is, but I pay more than that per year for my LWN.net subscription and for a few other publications. Less than that for others, but I really don't know what the "right" level would be to maximize revenue so they're able to pay themselves a decent salary and keep the lights on.

doctorwho42 · 2 years ago
Cheaper than being owned by a billionaire, it just is a visible cost not external cost.
patmorgan23 · 2 years ago
Less than $10/month
shortformblog · 2 years ago
I just want to personally vouch for Jason and company as being solid folks who do great work. I have freelanced for Motherboard for 7+ years and Jason and/or Emanuel worked with me on about 90 percent of my stories over that time, which included extremely weird things like a step-by-step for Hackintoshing a laptop that ended up far longer than any of us were expecting, and a deep dive into the backstory of NESticle.

They are truly great at what they do, and I’m excited to see what comes of it now that they have their own plot on the open internet.

i_am_jl · 2 years ago
I was super confused while I was reading the story posted here yesterday regarding ID theft via credit reports; it's a quality piece but I couldn't stop asking myself "where the hell did 404 Media come from?"

Excited to see where this goes.

jkoebler · 2 years ago
Thanks for reading! Lots more to come :)
kornhole · 2 years ago
I signed up as paying member. These are some of the good journalists who need encouragement to go independent. Hopefully now that they are free of billionaire benefactors, they will not need to weave in partisan attacks and other mandatory messages.
pixxel · 2 years ago
> These are some of the good journalists who need encouragement to go independent.

Agreed.

> Hopefully now that they are free of billionaire benefactors, they will not need to weave in partisan attacks and other mandatory messages.

These types that are deceitful, immoral and tear society apart with their paymaster propaganda don’t deserve another position of trust.

kornhole · 2 years ago
>These types that are deceitful, immoral and tear society apart with their paymaster propaganda don’t deserve another position of trust.

You are fortunate if you have never needed to do anything against your principles because your job required it. I have worked for companies I am not proud of. I am giving them the benefit of the doubt and a chance to use their new found independence for good. If they fuck it up, I won't renew membership.

dylan604 · 2 years ago
100% off topic, but something that made me laugh. The caption under the image of the founders: "The founders of 404 Media. From left to right..."

So as a question, is Joseph to the left of Samantha in that image? This image is perfect for training data for VAR offside decisions.

jkoebler · 2 years ago
We actually saw that our name has confused this AI news site: https://twitter.com/ShortFormErnie/status/169403708675025348... So maybe the whole thing is a test for GAI and machine learning.
skilled · 2 years ago
Hahaha that is gold.
jabroni_salad · 2 years ago
I used to really like Motherboard, so I'm rooting for them.

I haven't been totally happy with my tech newsfeed the past while but I'm clutching onto my Defector subscription for all that it's worth. I hope they can make this work similarly.